This Coca Cola Ad in Dubai will bring tears in your eyes

Published on: 28 May 2014 | Written by: Prakash Timilsina

To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth.

Instead of coins, this special phone booth accepts Coca-Cola bottle for a free 3-minute international phone call, helping them connect with their families back home more often.

"Every day, thousands of South Asian labourers arrive to Dubai to work for a better future. With an average income of $6 per day, they have to pay up to $0.91/min to call home," the ad campaign says.